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"10 Online Business Milestones You Must Accomplish..."

A Proven Step-By-Step System To Start Your Online Business

Welcome Friend!

If you're a fellow Visionary (Coach, Consultant, Influencer, Service Professional, etc), then we're glad you found us...

Just like you, we wanted to start our businesses up online and earn at least $10,000 a month...

Yet that's not as easy as it sounds.

You see, so many people believe they only need one piece of the puzzle (website, course, webinar, etc) to get freedom, income and impact...

The reality is you need the entire puzzle to build a successful business.

And you must go in the right order if you want to see results.

On this page we've mapped out our entire 'Start Up Your Online Brand' System so you can clearly see where you're at, and what you must focus on NOW.

If that sounds good, read on...

Before we jump in, let's talk about the 4 types of offers you'll want to create...

The 4 Treasure types are:

  • Treasure #1: Gateway (T1)  - Having a low-price ‘irresistible’ offer acts as a gateway that separates non-buyers from those eager to pay you for your solutions.   This is often a free book (where buyers pay shipping) or a low-priced course that solves one simple problem.  These typically sell in the $7- $100 range.
  • Treasure #2: Continuity (T2) - Smart Visionaries build recurring revenue into their business model by billing monthly on subscription.  This helps them predict how much revenue they’ll make over the upcoming months, create budgets and goals. Some businesses like Netflix or Spotify are solely based off this business model.  Examples in the coaching space would be a vault of content like memberships sites or a monthly group coaching program. There are many others, but these are two of the most common in the influencer and coaching space. These typically sell in the $20 - $300 a month range.
  • Treasure #3: Signature Offers (T3) - This is what you become KNOWN for. This is often a self-guided program that clients can study at their own pace.  We like to layer in a few group or one-on-one calls to make sure students get the feedback and accountability they need.  This is often an online course or coaching program. Because this is usually on the more expensive side, it can be broken into monthly payments and also serve as your Continuity offer. Or it can be offered with pay in full bonuses that help you grow your cash flow.  These typically sell in the $500- $2,000 range.
  • Treasure #4: High Ticket (T4)  - This is the main cash flow system and the cornerstone of your organic marketing strategy. This lets you build immediate and fast cash flow so you can keep funding your business and lifestyle. We teach our students to launch this first.  Then they’re able to leverage their curriculum to create a Gateway Offer and Signature offer. Examples of this are done-with-you services, retreats, masterminds or immersion experiences. These typically sell in the $3,000- $25,000 range.
  • You also will need a 'sample' of your best info, this is commonly known as a Lead Magnet, though we prefer to call it a Free Treat (FT).

Now you’re clear on the Treasures; however most startups launch these in the wrong order.

They focus on creating their low-tier offers and membership sites thinking the recurring revenue is the gold at the end of the rainbow...

Which might be a good strategy if you have a large list of buyers or massively engaged Audience so you can get the volume you need to make a profit.

But, if you’re new or in the startup stages of your business, this is a fast and frustrating path to running out of money, failing to launch, and feeling defeated so you give up. 

The reality is that by the time you cover the cost of lead and client acquisition, if you do not have multiple upsells (Ascension Suite) already built out - where you can make multiple offers on auto-pilot at the time of purchase - you just can’t recoup the ROI to stay in business.

Then me state that in another way…

Without money to invest in ads (so you can acquire new leads), you can never acquire new leads.  That means you need CASHFLOW in order to get out of the start up phase.

For a start up that can often be a challenge. And a death trap for the business.

Yes, recurring revenue builds budget and stability. 

But, you need cash flow for growth. 

You need to start with your High Ticket “Cash Flow” Offer to fund the business. No Cash flow no growth...

In the start up stage when you don’t have a lot of cash you need to generate it fast and consistently each month. That’s where high ticket offers come in. 

High Ticket (something you can charge between $2k-$10k/m depending on where you are in the market) is your most strategic place to start…

This is typically a 2-3 month transformation based program that moves a person through your signature teaching system.  It’s designed to help them achieve massive wins and progress in their desired goals. When you create something powerful like this it will be worthy of the value promised and the pricing being commanded.

Granted, a High Ticket offer often requires more access to you in the beginning, but as you nail it, you can scale it.  Just turn around and extract you from the program and let it run without you in your offer suite.

The key is nailing down your process so you can create a converting offer, (and sales process) and leverage your clients (who are paying you thousands) to co-create with you the exact offers they want.  

This helps you make sure you’re creating EXACTLY what your Audience wants to buy, quickly test your content and curriculum out with a ‘Focus Group’ before you create a slick version of it.  Finally you’ll be able to get case studies and proof that will further help you sell your Ascension Suite of offers.

Need Clarity? Apply For Your FREE Session

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10 BUSINESS BUILDING MILESTONES

Our entire Start Up System is split into 4 Phases. Find out all about them below...

PHASE 1

 

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Download Your Milestone Checklist

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Step 1: Get Clear on your Vision For Your Life

Before you do anything else, you’ll want to map out the life you’re after.  This lets you design your business to hit your goals, instead of creating one that entraps you (a very common pitfall entrepreneurs fall into).

We’ve seen so many Entrepreneurs build wildly successful businesses...but they’re miserable!

The business is trapping them, rather than setting them free.

That’s why you must invest the time to define your goals so that you can aim your business creation towards helping you accomplish that.  

You can have us help you accomplish this in our Clear Vision Planner™ coaching program.

Est Completion Time: 1 Week

NOTE: In our signature Visionary Planner® coaching program:

  • The BLACK blocks are our coaching programs (broken into the exact action steps we’re sharing with you now).  
  • The GREY blocks are the individual action steps you must take (our coaching walks you through completing each step in as much detail as possible; including checklists, templates, over-the-shoulder ‘tech build out’ videos and coaching).  
  • The PINK blocks are private 1-on-1 coaching calls so we can review your work and make sure you’re on the right track.

Step 2: Get Clear on Your Online Business Plan

Before you start doing busy work, you need to map out the ‘big picture’ elements of your brand.  This helps you stay focused and avoid massive time sucks and rabbit holes. Having a business plan is your tool to success. 

If you skip this step you’ll get trapped into the ‘what should I focus on next’ trap that derails so many entrepreneurs.  That’s why you should never build a business without at business plan!

This is also where you need to invest in the necessary equipment (fast computer, microphone, screen recording software, lights) and to secure a legal business entity (like a LLC or S-Corp).

You can have us help you accomplish this in our Online Business Blueprint™ coaching program.

Est Completion Time: 1 Week

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PHASE 2: Research & Attract

 

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Step 3: Pinpoint Your Audience

You’ll make money by offering up value to your Audience.  This requires you to get clear on what urgent problems they’ll throw money at you to help solve.  

You’ll also need to verify you can find your Audience online so you remove all risk of launching offers with no one to sell them to.  

After you’ve done that you’ll secure your social media channels and post a ton of valuable content that shares your message...

Before you even think of creating content, you need to lock down your unique message. This is whats sets you apart in the market and attracts your ideal client.  

You’ll also create a ’Teaching Map’ which is your unique step-by-step system that helps your Audience solve their urgent and painful problems.  You’ll then align these steps to various offers using our ’Treasure Map’ tool. (Then you’ll get paid to create and launch these in upcoming steps).

You can have us help you accomplish this in our Audience Attraction Planner™ coaching program.

Est Completion Time: 2-3 Weeks

Step 4: Define Your Visual Branding

In order to stand out visually (and not look like a ‘fly by night’ or ‘cheapo’ brand), you need to put some thought into creating marketing that attracts your ideal Audience…

 

This includes planning out what you want your Logo, Fonts, Colors and Brand Name to be.  Once you have a solid plan, you’ll be able to confidently outsource your visual branding to a professional designer and have the work completed as efficiently as possible.

Skipping this step means your brand will won’t be instantly recognizable…

The rule of thumb used to be that it took 7 times for someone to see your brand before they were comfortable to buy.  Now (thanks to so much online competition), that number has ballooned to 21!

This will lead to you having to recklessly spend money to constantly make a ‘1st impression’ every time you market.  We’re sure you agree that it’s much better to have consistent branding that lets your marketing efforts compound.

You can have us help you accomplish this in our Brand Clarity Planner™ coaching program.

Est Completion Time: 2-3 Weeks

Want a personalized plan?  Click the button below to schedule a FREE Coaching Session with us:

Step 5: Launch Your List (The Right Way)

Now that you’ve got your planning out of the way, it’s time to fast-track building your business!

You’ll start with growing your email marketing list.  This lets you start to grow an Audience of people who are interested in solving the problems you’ll be educating them about. 

Here you’ll create film some short ‘Frequently Asked Questions’ videos that get repurposed into creating you a robust email marketing list that runs for 12 weeks (that’s 3 months of you having planned out a rock solid ‘on-boarding’ for all new list signups).  

Even better, you’ll take your video content and repurpose it into blog posts, social media content and ads.  Your newly growing list will give you valuable feedback and let you verify that you’re heading in the right direction.

Here you’ll also set up simple customer support systems.  This assures that whenever your amazing Audience, prospects and clients contact you nothing will fall through the cracks.

You can have us help you accomplish this in our List Grow Fast-Track™ coaching program.

Est Completion Time: 4 Weeks

Need Clarity? Apply For Your FREE Session

Click the button below to have a certified Visionary Coach help you get clear on how to start, launch and scale your knowledge based business.

PHASE 3: Produce

 

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Step 6: Kickstart Your Cash Flow

Now is where the fun begins!  

Here you’ll want to kickstart your brand by launching a high-ticket ‘Focus Group Offer’ Coaching Package.  This ranges between $2,000-$10,000 to help you get big pops of money to fund the rest of your business creation.

Here you’ll leverage your Teaching Map to create a rock-solid curriculum that lets you get paid to develop your entire Ascension Suite...  

That means your Guests will pay you to coach them through your ‘rough’ trainings and get valuable feedback and case studies.

Once you have taught your content to a few high-paying clients you’ll be able to turn around and create slicker ‘evergreen’ versions of all your offers.  

In this step you’ll also create a High-Ticket Path that lets you hold sales calls that get you high-ticket clients. (We call a ‘funnel’ a path because it helps to remember that you’re leading your Audience down a path towards the promised land of solving their most nagging problems)

If you have a $2,000 coaching program, you can hit $10,000 a month by selling 5 of them.  If you charge $3,500 you’d only need to sell 3 a month.  

When you offer a solution that people are willing to pay for, this becomes super easy to make a reality (assuming you invest the time to complete each step with quality and passion). 

You can have us help you accomplish this with you inside our Focus Group Fast-Track™ coaching program.

Est Completion Time: 12 Weeks

 

Step 7: Automate Your Sales Process

Now that cash is coming in, you will want to create a webinar that helps sell your Focus Group Offer and automatically drive interested Audience members into your High Ticket Path(which includes sales calls that help you further gather data on what your Audience wants).

You’ll also kick things up a notch with running ads, creating a robust publishing calendar (that writes your book on autopilot) and creating value-packed weekly Episodes that keep your list engaged (and help sales to continue to come in).

Lastly, you’ll develop your Visionary Talk™ and Visionary Talk Path™ that will help you establish yourself as an authority as you grow your list from speaking events.

You can have us help you accomplish these things inside our Sales Automation Fast-Track™ coaching program.

Est Completion Time: 8 Weeks

 

Step 8: Build Your ‘Gateway’ Offer

Assuming your Focus Group Offer™ is crushing it (we know it will be), you’ll develop an ‘evergreen’ version of your Treasure #1 content which will be an irresistible low-priced offer that serves as a ‘gateway’ to ascending buyers into your higher priced offers.  

The Gateway Offer™ should go over the #1 problem your Audience suffers from so you can let them ‘sample’ your awesome coaching with a low priced ‘gateway’ offer and typically sells in the $7-$100 range (us online marketers sure do love the number 7)!. 

Here you’ll create final videos, handouts and marketing for your ‘Gateway’ Offer.

You can have us help you accomplish this in our Treasure #1 Fast-Track™ coaching program.

Est Completion Time: 4 Weeks

Want a personalized plan?  Click the button below to schedule a FREE Coaching Session with us:

Step 9: Build Your ‘Signature’ Offer

Next you’ll want to create an ‘evergreen’ version of your Focus Group Offer™ so your time can be freed up...  

By removing the 1-on-1 calls you’ll be able to create a lower priced version of your Focus Group Offer™ that runs on autopilot.  We call this your ‘Signature Offer’ (which is in the Treasure #3 classification and sells in the $500-$2,000 range)

You’ll still be able to ‘upsell’ those buyers into your Focus Group, but more importantly, you’ll be able to ‘downsell’ people who attend your Sales Calls who aren’t ready to invest in your highest priced offer.  Essentially this lets you create a whole new offer in a new price category with minimal effort.

You can have us help you accomplish this in our Treasure #3 Fast-Track™ coaching program.

Est Completion Time: 8 Weeks

 

Step 10: Build Your ‘Membership’ Offer

Last but not least, you’ll transform all your Episodes into ‘lessons’ complete with handouts (cheatsheets, checklists or summaries).

This helps you create a vault of content that you can sell as continuity in the $20 - $300 a month range. Having monthly revenue come in month after month is a very nice thing!

In addition to your ‘vault’, you’ll be able to hold a live monthly ‘group training call’ to add more value, and also give you more assets to convert into social media content.

Finally, you’ll build upsell email sequences and retarget ad campaigns so your entire business is interlocked and optimized.

Plus, you’ll repurpose your Treasure #2 handouts to create dozens of ‘Signup Pages’ that will help you take your list growing opportunities to the next level!

You can have us help you accomplish this in our Treasure #2 Fast-Track™ coaching program.

Est Completion Time: 8 Weeks

 

Need Clarity? Apply For Your FREE Session

Click the button below to have a certified Visionary Coach help you get clear on how to start, launch and scale your knowledge based business.

PHASE 4: Scale & Automate

 

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NEXT: Scale Your Empire

Once you’ve got a 1st pass of your main offers and marketing funnels created, you’ll focus on scaling!  

This is where you 10x your ads, content and outreach to turn your business into a rock-solid machine that floods you with clients that bring you joy, money to fund your dreams and freedom to live life on your terms.

Est Completion Time: ONGOING

 

ACTION STEPS:

Maybe this system is all you need…

Yet if you’re anything like we were when we started out, you want to be told EXACTLY what to do!

You want a mentor to coach you every step of the way, and keep you focused so you avoid all those nasty time sucks, rabbit holes and long hours with zero results.

Your Coaching Session Voucher (Save $500?)

That’s why, as a new member of our Visionary family, we’re giving you a $500 voucher on our ‘Start Up Your Brand’ Coaching Call.

It’s our Vision to empower you to get unstuck, and get clear on your immediate action steps to get the freedom, income and impact you’re after.

After you wrap this call you’ll have a customized ‘business plan’ that will speed up getting cashflow, a massive list and finding joy in what do you.

Sound good?

All you need to do is click the button below to apply for the call.  (Apply?  Yep! If we don’t feel we can help you get started online with our proven systems we don’t want to waste your time).

Use Your $500 Coaching Call Voucher Now

What’s The Catch?   

We believe the world needs heart-centered entrepreneurs, coaches, influencers, service providers, experts and consultants who are working towards empowering others…  

One by one we can illuminate others and make the world our children will inherit just a little bit better.

You follow?

So our #1 leverage to make that happen is to get you clear on your immediate action steps.  

This lets us customize our Visionary Planner® System to suit your needs.  

Then if you we invite you (and you want to upgrade to our exclusive coaching program) you’ll have sampled all the awesomeness and value we will shower upon you.

Deal?

Our spots are super limited, so take immediate action now so someone else doesn’t get your slot! 

Success comes to those who seize it.

 

You Can Totally Do This!

We had a great time creating this training for you!

Whether you jump on a complimentary ‘Start Up Your Brand’ Coaching Call or not, we hope all these resources are helpful.

And to continue showing you the ins and outs of getting freedom, impact and reliable income (that lets you make your online business your main gig, instead of your side-hustle), follow The Visionary Planner® on Social:

And also click here to join our private FB group.

Remember that starting, launching and scaling your online business is NOT easy.  But it is achievable!  

The secret is to follow a proven system that leverages all your hard work into a strategic series of action steps…

And never give up or doubt your Vision.

If you’re ready to be told EXACTLY what do, how long it takes and the right order to complete it in, then we’re glad you found us!  (Is this destiny?  Could be.)

Until the next time, peace!

-Vito (+ Mike, Anna & your VP Team)

 

 

Need Clarity? Apply For Your FREE Session

Click the button below to have a certified Visionary Coach help you get clear on how to start, launch and scale your knowledge based business.