THE BLOG

Brand Hospitality: How To Make A Plan For Amazing Customer Service authority brand hospitality business contact contact form customer service founations guests legacy passive income policy refund systems vision Oct 16, 2019

Brand Hospitality is where you have a friendly, generous reception and support for your Audience. Your Audience is essentially anyone who would consider buying any of your products or services.

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Understand Your Audience by tapping into their Desires 80/20 rule audience audience path brand desires education and entertainment based marketing education based marketing emotions giving value keyword research marketing marketing funnel problem solution specific storytelling target Oct 09, 2019

If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re...

Audience Experience: How to Dazzle Your Guests and Have Them Coming Back For More audience audience eaxperiance avatar cretive email marketing funnel guest guest experience marketing personalization strategy problem-solution products sales services social media Oct 03, 2019

When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing...

How To Map Out Your Target Market (and Pinpoint Your Ideal Audience) analytics audience customer demographics ideal market marketing target target market your ideal customer Sep 16, 2019

If you don’t know what’s driving your Audience, you’ll never convince them to buy into your Brand. So let's talk about climbing inside the minds of your target...

Mike L. Murphy: Leaving Hollywood and The Corporate World mike l. murphy Jul 20, 2019

Hey, Mike L. Murphy here!

Ever since I was a kid I wanted to work in Hollywood.

By the time I was 21 I was working on blockbuster movies, and making more money than my dad who was the Vice...

What Are Brand Emotions And Why Do You Need To Plan Them Out? brand brand emotions branding emotions marketing May 09, 2019

This next block in our brand-building guide is on Brand Emotions. As we’ll get into later, we recommend that you instil your brand with three key emotions which you’re going to use to...

How To Do Smart Goal Setting? brand goals goals setting goals smart goals visionary goals Apr 01, 2019

Let's talk about an extremely common problem that people have - aligning goals with a target Audience. So many people start a business, but come to find that either they or their Audience...

What Are Vision & Mission Statements? mission statement vision statement Mar 26, 2019

Hello, and welcome to the first of a series of posts on building your brand, one block at a time.

Naturally, we’re going to be covering the very first block today, without which nothing else...

23 Personal Brand Building Essentials personal brand Mar 19, 2019

What are the 23 building Blocks that the most successful Personal Brands always use to maximize profits, create a unique customer experience and stand the test of time?

(These work for all types of...

8 Steps To Drive Traffic With Content Marketing On Social Media getting traffic running ads social media Mar 12, 2019

Welcome to Part 3 in a trilogy of articles on how to create a Brand that lets you P.L.A.Y.

P.L.A.Y. lets you:

Create Passive Income so you can make money with minimal effort.
Enjoy the Lifestyle...

7 Steps To Build A Profitable Sales Funnel & Website marketing funnel website Mar 05, 2019

Welcome to Part 2 in a trilogy of articles on how to create a Brand that lets you P.L.A.Y. In this article you're going to learn how to plan out your Brand’s assets, such as website,...