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Sure, you can blog, post, and podcast all you want. But without a signature offer, you don’t have shit to sell.
And offering your ‘service’ is commoditized.
That’s why so many people bleed out, go broke, and give up on their online endeavors.
And blasting out just any offer won’t cut it. Wrong offer, wrong time is rife in the virtual world.
After years of wasting our own time, energy, and money, we discovered you must start with the right offer.
It’s called your signature ‘cash-flow’ offer.
Here’s how to transform non-existent (and wimpy) offers into lethal conversion machines.
I teased it above…
Your signature cash-flow offer is the bread and butter of success.
But you’ve probably never heard the terminology before.
Here’s the deal:
Your cash-flow offer is a bundled system of...
To quote A Tribe Called Quest…
“Scared money don't make money.”
Point being: Until you crush your fear of selling, you won’t earn a damn thing.
So before thumbing any further, say enough is enough. And stop (drop and destroy) the weird money mindset — once and for all.
You can mingle in the online game and make a few bucks here and there...
… or you can build an evergreen, online empire that you and your family can count on for the rest of your lives by getting serious about sales.
A successful sales strategy is consistent, repeatable, and scalable.
And we’re pulling back the curtain on ours, so you can see exactly how it’s done.
Here are the 3 key components of the sales strategy we’ve used to build our 7-figure online businesses from scratch (like zero-dollars-coming-in scratch).
Everytime I say that I think of Pink Floyd (totally dating myself).
But, crickets in your business are bad.
That silence is a statement: If you’re shouting at everyone — hoping to catch someone — you’re heard by no one.
And now that everybody recognizes the future of business is virtual (shout out: coronavirus) the competition is ferocious.
If you can’t attract an audience, you can’t earn a dime online.
99% of people in your shoes — a stat I’ve personally compiled coaching online entrepreneurs for more than a decade — are whitewashed in the virtual world because they prioritize blogs, branding, and things they don’t need yet, before they identify their ideal audience.
The first step to financial success in business is cutting through the noise and getting extreme clarity on who you serve.
Do you have a low-price ‘tripwire’ offer?
You know, something that sells for less than $100 bucks and is meant to give paying clients a sample of all the expertise you’ve got?
And if you have a low-price offer, is it making you enough cash?
The problem is that unless you have a high-ticket offer to sell on the backend (ex: a $2,500+ coaching program, mastermind, service or seminar) it’s impossible to earn enough with a low-priced offer and keep the lights on.
The thing is, a lot of the gurus taught our industry to start with a low-price offer.
And while that worked a few years back, it no longer is valid.
Because ad costs have skyrocketed.
So to recuperate your ad spend, you’ll need to build that big ticket offer that you can upsell. That’s where the money (profits) starts to come in.
Now, don’t get us wrong. You do need to have a low-price offer…but that should come AFTER you have something more expensive to offer...
Should you build a low ticket membership site (recurring revenue) right when you start up?
I mean it sounds sexy, right?
So many of our students (before they leverage the 10 Step Visionary Planner System) think, "I'm going to put a membership site together because I got this audience and they want more from me so I can quickly just get a few people in there, paying me on a monthly basis."
That’s not the right way to think about things (more on that in a sec…)
Before we roll ahead, let’s go over a couple different scenarios on when it might be the right decision for you to launch a membership site, and when it might be a little too early.
First you have to ask yourself, do you have a large enough Audience that if you put out a low ticket recurring revenue membership site ($20-$200 a month), it's going to be worth your time and effort (because it's going to take time to build a membership site and it’s...
There’s no time to waste…
Each month, more than 500,000 new businesses hit the ground running. That means you’ve got more than 6 million (yes, 6 million) new competitors coming for your head over the next 365 days.
And with more and more opportunities to get in the game courtesy of the online space, that number is only growing.
So what are you waiting for? You gotta strike while the iron’s freakin’ hot.
Whether you’ve been walking, jogging, or running toward your dreams, 2020 is the year to all-out sprint. No more waiting, wishing, and hoping. Let’s get you on-point to crush the decade, so you can finally escape — once and for all — that crappy corporate grind besieged by broken dreams.
In this day and age, you can literally design your own lifestyle. How effing cool is that? Whether you have visions of running a business surrounded by lush, grape-bearing vines (guilty!) or...
Don’t get left in the dust…
Real talk: Shit is happening at lightspeed.
10 years ago, Pinterest had literally just launched. Instagram hadn’t seen the light of day. And Snapchat was just a muddled idea known as “Picaboo.”
So let’s not waste time reflecting — I could go on and on about how the last 10 years took me from debt-ridden studio owner to hosting aspirational retreats in my very own vineyard — but you’re here to get the master plan.
As a hard-charger who knows there’s more to life than being a slave to the 9-5 grind, here’s how to win in 2020 and beyond:
You’ve long heard me preach about the freedom lifestyle. It’s a euphoric feeling to control your own schedule, income, obligations, etc. Or as I like to put it, it finally places you in the driver’s seat of your own life (thank. freakin’. God.)
And the ability to grab the wheel and seize...
“How the heck do I keep momentum going during the craziness of the holidays?”
Let’s get real for a second - as an entrepreneur in the early years of business, you may be working a wee bit during the holidays.
If that’s you...
Here are the 3 things Anna & I recommend for you to keep the needle moving during this season.
What is going to be the thing that keeps everything else moving forward.
If you’re a visionary, you like jammin’ on your vision.
Pick something you know will move the needle AND that you’ll be excited about.
Think about the big assets that you get to work on that will create leverage and be big picture for next year.
Make sure you don’t overcommit to things that you don’t want to do. Be intentional not
just about what you’re working on in your business, but with what parties or family gatherings you are going to.
Don’t worry about social...
Here is a list of the top tools we use for our websites.
There are tons of ways to use social media to launch your business online and to keep it growing. Here are some of our top ways to do it without feeling like a slave to your phone.
A lot of experts want to create a ton of content every single day and that’s fine if your a paid sponsor, trying to grow an audience as an entertainer and online influencer who hopes to gather a large audience so you can get sponsorship deals.
But, if you’re an expert building an online business so you can get clients, posting tons of random content can be overwhelming and confusing to your market.
There’s a lot of noise out there, so learning to focus your content so your message can penetrate the noise and clutter out there is key. Otherwise your audience won’t really hear the message and get to know what you're teaching.
Creating that one piece of content and focusing that idea for the week...
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